card 01RECEIVE
One email in.
Business name. The work you do. The towns you cover. A couple of photographs if they happen to be on your phone. We follow up by reply on anything missing.
Owner time: ~10 minutes
Every issue, a real custom website is dispatched to a trade shop, in seventy-two hours, without a single phone call. This is the file on how we do it.
Torch is a workshop that builds full custom websites for trade shops, and only for trade shops — plumbers, electricians, HVAC, roofers, landscapers, foundation, pool, handyman. One email in, finished site out, seventy-two hours flat. No discovery calls. No kickoff meetings. No "let me loop in the design team." We file the work, we close the file, you take the calls.
Foreman: answers seven days a week Backlog: typically < 48 hours Terms: first month on the workshop
Four index cards, taped to the wall above the workbench. We have not changed them since the workshop opened. We do not intend to.
Business name. The work you do. The towns you cover. A couple of photographs if they happen to be on your phone. We follow up by reply on anything missing.
Pages laid out by hand. Copy written in the trade's own English. Mobile-first; under-two-second load on a 4G phone. Reviews wired in. Lead form attached.
Real working site on a real URL. Opens cleanly on the phone in your truck. Forward it. Sit on it. Reply with edits and they happen the same business day, no exception.
We point the domain. We route the leads to your phone and your email. The file is closed, the site is yours, the meter starts the following month. The first one is on the workshop.
Every case includes the same standing inventory. We do not separate it into tiers. We do not nickel-and-dime.
Where most agencies treat "website" as a starting point that branches into eight invoices, the workshop treats it as a single object. Hosting is included. Certificate is included. Edits are included; you reply to an email, the change is live before lunch. There is no portal you log into. There is no plug-in to update on the second Tuesday of every month.
What you will not find in the right-hand column is, in our view, equally part of the product. We have removed the discovery call, the kickoff meeting, the audit, the strategy session, the project manager, and the "rounds of revision." These are the things that ate the original four thousand dollars and the original eleven weeks. They are not, on closer inspection, things that make your site work better.
What remains is the build itself. The bench, the keyboard, the file.
Files we are at liberty to share. Names used by permission, photographs withheld out of habit.
The previous site cost me four thousand dollars and took eleven weeks. Theirs took a weekend and pulls leads. I do not know what else to tell you about it.Marisol R., owner, 12 employees
Sent a list of what we do in one email on a Tuesday morning. The website arrived Friday. We booked two new jobs the next morning.Wes T., founder, 4 employees
No calls. No meetings. I have never met my web guy. It is the most relaxing vendor relationship I have ever had, and the site converts.Damon K., master electrician
A flat monthly fee, the same for every shop. The work is custom; the price is not.
A real, working website for a working shop.
Flat. Hosting, SSL, edits — all in. Cancel by reply.
For the shop that's ready to be found.
Everything in Foundation. Plus the parts that win the search.
A selection of the most-asked items, edited only for length. Each was answered by hand, by the foreman, the same day it was received.
One email to hello@torchsites.com: your business name, the services you perform, the area you cover, and a couple of photographs if you have them. We take it from there. If something is missing, we ask by reply. Total time on you: about ten minutes.
Custom. We do not run a template chooser. Every site is laid out, written, and structured for the shop in question. Two plumbers in the same town do not receive the same site, and we have not knowingly shipped the same page twice.
No. Not one. The procedure is asynchronous throughout. Most of our shops have never spoken to us by telephone. You may call if you wish, but it is not the standing arrangement.
You reply to any of our emails with a word to that effect. Billing stops. The site remains accessible for thirty days; afterward, it is taken down. Your domain remains yours, and we will point it wherever you would like.
Because we have removed, deliberately, every part of the customary process that costs money but does not improve the website itself: the discovery call, the kickoff session, the project manager, the rounds of revision. What remains is the work.
Then bring them. We work alongside whoever is managing your search. We do not seek to replace them; we are here to build the site they are trying to rank.
One email to the workshop. Address it to the foreman. We answer, by hand, within the hour, on most days of the week. Your site will live before your next service call.