TORCH
Trade-Business Website Spec
Document № TS-2026.05 / Rev.7
Issued This week · Austin, TX
Status OPEN · Accepting orders

Technical specification — Website build service / B2B local trades

Page 1 / 7 · Continued →
Service Custom website, full
Subscriber $199 / mo
Turnaround < 72 hours
Setup & fees $0.00
§ 00 — Statement of work Approved · For trade businesses, US & CA

A brochure website
that does one thing:
wins you the call.

Torch builds the website your trade business needs: custom, fast, mobile, on Google. You answer one intake form. We email you a finished preview in under 72 hours. Keep it for $199/mo. First month free if you sign within seven days. No setup fees, no contracts, no revision purgatory — we removed all of that on purpose.

Operating spec / At a glance

  • 01Build typeCustom, hand-built
  • 02Pages6 – 8 typical
  • 03Mobile load< 2.0 s
  • 04SEOSchema, GBP, sitemap
  • 05HostingIncluded, monitored
  • 06EditsUnlimited · by email
  • 07CancelAnytime · keep site
  • 08Setup fee$0.00
DATA / 0.1
72 hr
Median time from intake submitted to live preview emailed.
1 form
What you fill out. Zero calls, zero kickoffs, zero account managers.
0 setup fees
No upfront billing. No deposit. No "design discovery" retainer.
$199 /mo
Foundation plan, ongoing. First month free if you sign within 7 days.
§ 01

Method & sequence of work

From your intake form to a live website. Four steps. Three of them are ours.

Spec ref. M.01 / page 2
Step Action Owner Duration
01

Submit intake form

Business name, trades performed, service area, primary phone, brand notes if you have them. Five minutes, one page.

Client / Owner ~ 5 min
02

Build phase

Custom design, custom copy, mobile-first markup, performance tuning, on-page SEO, schema markup, hosting provisioning. Hand-built. No subcontracting.

Torch < 72 hr
03

Preview delivery

Live URL emailed for inspection. Mobile, desktop, tablet — already tested. You review on your time, not on a meeting.

Torch Day 3 – 5
04

Go-live + maintenance

Domain pointed, site live, monitoring active. We host, edit, update, and tune for $199/mo. First month free if accepted inside 7 days.

Torch / ongoing Continuous
§ 02

Deliverables · scope of build

Every Torch site ships with these six components. Same baseline whether you're on Foundation or Growth.

Spec ref. D.02 / page 3
D / 01

Custom build · 6–8 pages

Designed against your specific trades, services, and the towns you cover. Not a template with a logo swap. Each page written, not generated.

Format: Static HTML / Next.js · Pages: 6 – 8
D / 02

Mobile-first performance

Sub-2-second load on a contractor's truck-cab phone. Passes Core Web Vitals on every page. Image optimization & lazy-loading baked in.

LCP: < 1.8 s · CLS: < 0.05 · 100/100 mobile
D / 03

Local-SEO foundation

Schema.org markup, structured data, sitemap.xml, robots.txt, Google Business Profile integration, location-aware metadata.

Schema: LocalBusiness + Service · GBP: linked
D / 04

Call-conversion routing

Tap-to-call on mobile, sticky on scroll, optional tracking number. The site exists to deliver the call — every layout decision routes there.

CTAs: 5 / page · tracking optional
D / 05

Infrastructure included

Domain registration, hosting, SSL certificate, automated backups, uptime monitoring. You never log into a control panel — we run the stack.

Uptime: 99.95% · Backups: daily · SSL: managed
D / 06

Unlimited edits

New service, new phone, new photo, new review to feature — email us and we change it. No portal. No ticket. No change-request fee.

SLA: same-day for typical edits · No ceiling
§ 03

Rate schedule & terms

Two plans. Monthly. Cancel anytime. No setup fees, no revision fees, no surprise line items.

Spec ref. R.03 / page 4
Specification / Line item Foundation$199/ mo Growth$349/ mo
Custom 6–8 page buildHand-built against your trade, not a template. INCL. INCL.
Mobile-first & speed-testedSub-2-second loads, Core Web Vitals passing. INCL. INCL.
Local SEO + schema markupStructured data, GBP, sitemaps. Found-on-Google ready. INCL. INCL.
Domain, hosting, SSL, backupsYou never see a control panel. We run the stack. INCL. INCL.
Unlimited small edits by emailPhone, hours, services, reviews — same-day typical. INCL. INCL.
2 new pages or blog posts / monthSEO-tuned, hand-written, on-trade. INCL.
Service-area + location pagesOne per town you cover. Compounds rankings. INCL.
Automated review collectionJob done → text + email → review on Google. Star-stacking. INCL.
Quarterly competitor & ranking reportWhere you sit, where your competition sits, what to push. INCL.
Lead-form routing to phone/emailForm submissions go to your inbox & SMS in real time. INCL.
TERMS · Month-to-month · Cancel anytime · You own the site & domain · FIRST MONTH FREE within 7 days of preview No setup fee · No deposit No setup fee · No deposit
Order: pick a plan to begin →
§ 04

Documented inquiries

The questions trade owners ask first, answered straight. If yours isn't here, write to hello@torchsites.com.

Spec ref. Q.04 / page 5

If you've got the question, we've probably already filed an answer.

Each entry is a real question from a real intake conversation, kept on file. Direct answers — we don't soften the trade-offs.

File a new inquiry →
Q.01 How is the build actually finished in 72 hours? +

We removed the meetings, briefs, revision rounds, and account-manager hand-offs that fill the average agency timeline. What's left is the building part. Your intake form gives us 95% of what other agencies spend three weeks "discovering." We start the build the hour you submit it, and we don't subcontract.

Q.02 What if I don't like the preview? +

You walk away owing nothing. We don't take a deposit, we don't bill upfront. We do one revision pass if it's a small thing — wrong color, wrong copy register. If it's still wrong after that, the miss is ours, not yours.

Q.03 Do I own the site or are you renting it back to me? +

You own it. The domain is in your name. The site files are yours. If you ever leave Torch, we hand the whole package over — code, content, domain. The monthly is for maintenance and hosting, not for renting your own website.

Q.04 What does "unlimited edits" actually mean? +

Email us when something changes. New service, new phone, fresh review, updated photos. We make the change. No portal, no ticketing system — just write us. Most edits are done same-day. We do not bill per change.

Q.05 Why monthly instead of a one-time $5,000 build fee? +

Trade owners have working capital tied up in trucks and parts, not in design retainers. Monthly means no big cash outlay, a finished site this week, and the technical part handled. If you'd rather pay once, ask in the intake form — we can do it that way too.

Q.06 I'm not in Austin. Do you still work with me? +

Yes. We started with Austin trades, but we build for home-service businesses anywhere in the US and Canada. The intake, the build, and the price are the same regardless of city.

Q.07 What stack do you build on? +

Static HTML / Next.js depending on the build. Hosted on edge infrastructure, cached for sub-second response, deployed via a CDN with global presence. If you need a specific stack, tell us in the intake.

§ 05 — Order release

Friday this week, you could have a real website at the end of an email.

Send hello@torchsites.com the name of your business and the towns you cover. We'll reply with the intake form, build the site, and email you the finished preview before the weekend. No call required. No deposit. Nothing owed if you don't accept.

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DOC TS-2026.05 / Rev.7
ISSUED · This week