Est. 2026 Austin · TX Vol. I · No. 1
Torch
— a sign shop for the internet, for tradesmen —
Real websites Built in days $199 a month First month free
Printed this week · Hand-built
Issue №1 · For trade owners
A notice to local trades

We hang up a sign
on the internet that
brings good calls in.

Torch is a small shop that builds real websites for trade businesses. Custom, not template. Mobile, fast, on Google. From your details to a finished preview in under 72 hours. You answer one form. We do the rest. Keep the site for $199 a month — first month is on the house if you sign within a week.

— Procedure —

From a form to a real website
in four short steps.

Three of them are ours. The first one's yours, and it takes five minutes.

I

Fill out the form

Your business, your trades, your towns, your phone number. Five minutes, one page.

By you · ~5 min
II

We build the sign

Custom design, custom copy, mobile-first, ranked for local search. Hand-built in the shop.

By us · < 72 hr
III

Preview in your inbox

A live URL to inspect on your own time. Like it: keep it. Don't: walk away, nothing owed.

Friday · email
IV

The phone rings

We host, edit, monitor, and tune for $199 a month. Cancel anytime. You own the site.

Ongoing · $199/mo
— What you get —

Six things every Torch sign ships with.

Whether you're on Foundation or Growth, the baseline is the same. We don't strip the cheap version.

A

A real custom site

Designed against your specific trades and the towns you cover. Not a template with a logo swap, ever.

B

Mobile-first & fast

Loads in under two seconds on a truck-cab phone. Every page passes the Google speed test.

C

Local SEO baked in

Schema, sitemaps, GBP, structured data — built to be findable, not decorated to look pretty.

D

The phone is the focus

Tap-to-call on mobile, sticky on scroll. Every layout choice routes to the next call.

E

Hosted, domain, SSL, backups

The whole technical stack handled. You never see a control panel. You don't even know it has one.

F

Unlimited small edits

Email us. We do the change. Most edits land same-day. No portal, no ticket, no per-change fee.

"Old site was a dead page from '17. Torch had a real version up by Thursday — phone's been a problem ever since."
✦ Marcus J. · HVAC · Round Rock, TX ✦
— The Rates —

Two ways
to have a website.

Month to month. Cancel anytime. You own the site & the domain.

Plan №1
Foundation
$199
per month · cancel anytime
The full sign, well made & well hung. Everything most trade businesses need to win the next call.
  • Full 6–8 page custom build
  • Mobile-first, sub-2s load
  • Local SEO + schema markup
  • Domain, hosting, SSL, backups
  • Unlimited small edits by email
  • Uptime + performance monitoring
Start Foundation →
Plan №2
Growth
$349
per month · cancel anytime
Foundation, plus the ongoing work that compounds rankings — pages, posts, automations.
  • Everything in Foundation
  • 2 new pages or posts each month
  • Service-area + location pages
  • Automated review collection
  • Quarterly competitor & ranking report
  • Lead-form routing to phone/email
Start Growth →
First month free if you sign within seven days of your preview.
No setup fees, no contracts, no surprises in the small print.
— Inquiries —

Questions we get first.

№1 How is the whole thing done in 72 hours? +

We removed the meetings, briefs, revision rounds, and account-manager hand-offs that fill the average agency timeline. What's left is the actual building part. Your intake form gives us 95% of what other agencies spend three weeks "discovering." We start the build the hour you submit it.

№2 What happens if I don't like the preview? +

You walk away owing nothing. No deposit was taken, no setup fee was billed. We'll do one revision pass if it's a small thing — wrong colors, wrong copy register. If it's still wrong after that, the miss is ours, not yours.

№3 Do I own the site, or are you renting it to me? +

You own it. The domain is in your name. The site files are yours. If you ever leave Torch we hand the whole package over — code, content, domain. The monthly is for maintenance and hosting, not for renting your own website.

№4 What does "unlimited edits" actually mean? +

Email us when something changes. New service, new phone, fresh review, updated photos. We do the change. No portal, no ticket — just write us. Most edits are done same-day. We do not bill per change.

№5 Why monthly instead of a one-time $5,000 fee? +

Trade owners have working capital tied up in trucks and parts, not in design retainers. Monthly means no big cash outlay, a finished site this week, and the technical part handled. If you'd rather pay once, tell us in the intake — we can do it that way too.

№6 I'm not in Austin. Will you work with me? +

Yes. We started with Austin trades, but we build for home-service businesses anywhere in the US and Canada. The intake, the build, and the price are the same regardless of city.

— A closing word —

Friday this week,
you could have a real website.

Write to us with the name of your business and the towns you cover. We'll send back the intake form, build the site, and have a finished preview in your inbox before the weekend.

Write to Torch →