Built in seventy-two hours from your business info alone — no calls, no kickoffs, no rounds of revisions. Kept for a flat monthly fee, or cheerfully returned.
It has become, by now, an embarrassing fact of American small business that the websites belonging to the people who fix our houses are, almost without exception, terrible. They load slowly on a phone in a parking lot. They live on page four of Google. They were built once, several years ago, by somebody's nephew, and have not been touched since. They feature stock photographs of clip-art toolboxes. They contain at least one broken contact form, often emailing an address belonging to a contractor who left the trade in 2019.
This is a peculiar state of affairs, because the trade-business owner is the most under-served customer in software. The same people who replumb a house in a single morning are asked to sit through eight weeks of agency meetings, three rounds of design revisions, and a kickoff call held at 10am on a Tuesday — the time of day they are most likely to be elbow-deep in a crawl space.
Torch was started, modestly, to fix this. We are a small editorial-style agency. We build full websites for trade shops, on a flat monthly fee, in seventy-two hours, with no calls and no meetings. The owner sends us a short form. We do the rest. A preview, on a working URL, arrives in their inbox three days later.
If they like it, they keep it for one hundred and ninety-nine dollars a month. If they do not, they pay us nothing and walk away. The first month is on us. The contract is the absence of contract: cancel any month, by email, no chase, no negotiation. We export the site as a static archive and hand it over.
This issue of Torch & Co. sets out, in plain language, how the arrangement works. Read it with whatever degree of skepticism you wish; we have arranged the case studies, the pricing card, and the frequently-asked questions to survive close reading.
Four entries from the agency's working ledger. None of them require the owner to lift a finger.
The owner fills in a short form — business name, trade, towns served, an optional photo of the truck. The form takes about four minutes. There is no kickoff call. There is no “quick chat to align on goals.”
Copy is written, for this specific trade, in the vocabulary the owner's customers actually use. Layout is set. Service pages are drafted for every town served. Photographs are sourced or, occasionally, restored from the owner's phone. The site is wired to a working contact form and click-to-call.
A link to the finished website, live on a temporary URL, lands in the owner's inbox before the week is out. They click it from their phone, their truck, the kitchen counter, wherever they happen to be. If anything is off, they reply with a line or two. We fix it. Repeat until correct.
The first month is free if the owner signs within seven days of preview. We move their existing domain (or register a new one), point it at the new site, and quietly become their host. If, after all this, the owner has changed their mind, they pay nothing. We delete the build. We move on.
A one-truck residential plumbing operation, Pflugerville, Texas, on its second decade.
“I sent the form Tuesday morning between jobs. By Thursday lunch the website was up. The first booked call came in the next week. I have not logged into the site once.”— Marco H., owner, Rio Grande Plumbing
Marco filed the intake form from his phone in a customer's driveway. The build began that afternoon — six service pages drafted in residential-plumbing vocabulary, four service-area pages for Pflugerville, Round Rock, Hutto, and Cedar Park, a reviews block pulled from his existing Google profile, and a click-to-call header sticky on mobile.
The preview reached his inbox fifty-one hours after the form arrived. He replied with two edits: a heater photograph he wanted swapped, and a sentence about flat-rate pricing. The corrections were live within an hour. The first booked call came in nine days later.
No setup. No contract. First month at no charge if signed within seven days of preview.
Plain replies, in writing, to the questions owners ask us most often before they decide.
What if I already have a website?
We rebuild it. Your old one stays live until you approve the new preview. We move the domain on a date you choose; you don't touch a thing. There is no downtime and no awkward call to the person who built the original.
Do I have to take a call?
No. The entire arrangement runs in email. We have delivered websites for shops we have never spoken to once. If you want a call, you may ask for one — but the default is asynchronous, because that is what works for someone running a truck.
What if I hate the preview?
Reply with what is wrong. We rebuild. There is no “round two” revision cap. If, after all that, you still hate it, you owe us nothing. We delete the build, send you a clean goodbye, and that's it.
Is this AI-generated?
The copy is written by us, reviewed by us, checked against the vocabulary of your specific trade. The layout is hand-tuned. There are no template-swap tells. If a customer can spot it was built by a stranger, we did our job wrong.
Who owns the site?
You do. The domain stays in your name. The content stays yours. If you cancel, we export the whole thing as a static archive and hand it over. No hostage software. No platform you can't leave.
What trades do you build for?
Plumbing, HVAC, electrical, roofing, foundation, pool service, pest control, landscaping, tree work, handyman, locksmiths, garage doors. If you fix something that lives on someone's property, we will build for it.
Send your shop info. We will email you a finished preview, on a working URL, in seventy-two hours. The first month is on us if you sign within seven days. After that, $199 a month, flat. Cancel anytime, by email.
hello@torchsites.com →