SECTION 100 · COMMON FAILURE MODES
FORM-100
FAULT 100-A
Slow Load Speed
Site renders at 8–11 seconds on a customer's phone in a parking lot. The customer leaves before the header finishes painting. Next-shop-up gets the call.
FAULT 100-B
Search Position Drift
Google returns the shop on page four or worse for its own services in its own city. A site without service-area pages cannot win “[trade] near me” in 2026. Period.
FAULT 100-C
Visual Obsolescence
Stock photographs of clip-art toolboxes. A logo built in Microsoft Word. A broken contact form emailing an inbox the owner stopped checking in 2019. Customers can spot it instantly.
SECTION 200 · BUILD PROCESS / OPERATING SEQUENCE
FORM-200
01
Job Ticket Submitted
Owner fills out an intake form: business name, trade, towns served, optional truck photo. Approximately four minutes. No phone tag, no kickoff call, no scheduling friction.
Input Specs
- ChannelEmail / web form
- Owner time~4 min
- CallsNone
- Hour00:00
02
Unit Assembled
Copy is written for the specific trade. Layout is set. Service-area pages drafted for every town served. Photos sourced or restored. Forms wired. Mobile tested. Speed tuned.
Build Specs
- Pages5 — 15
- MobileFirst, not last
- Speed target< 1.5s LCP
- Hour01:00 → 48:00
03
Preview Shipped
Live URL emailed to owner. Click through it from anywhere. Reply with corrections in plain English. We turn them around same business day, no cap on revisions.
Delivery Specs
- FormatLive URL via email
- Owner time~10 min
- RevisionsUnlimited
- HourBy 72:00
04
Unit Goes Live
Owner approves. We migrate the domain on a date they choose. Site goes live. First month is on us. After that, flat monthly rate. Cancel any time, by email, no chase.
Live Specs
- Day7
- First month$0
- ContractNone
- CancelBy email · same day
SECTION 300 · AVAILABLE UNITS
FORM-300 · UNITS IN CATALOG: 02
SKU TWS-100 / FOUNDATION
Foundation
Model TWS-100 · Stocked · Ships 72hr
- 5 to 8 page custom website built around your trade
- Mobile-first, sub-1.5 second load on 4G
- Service-area page for every town you cover
- Reviews block, click-to-call, click-to-text header
- Hosting · SSL · domain migration · all included
- Email-only edits, no revision cap, same-day reply
Order Foundation →
★ House Pick
SKU TWS-200 / GROWTH
Growth
Model TWS-200 · Stocked · Ships 72hr
- Every feature of Foundation, no exception
- Local SEO worked monthly: GBP sync + on-page tuning
- Up to 15 dedicated service pages (e.g. water heaters, drain cleaning)
- Two trade-specific blog posts per month, written for you
- Lead form forwarded to your phone via SMS in real time
- Monthly plain-English call & traffic report (1 page max)
Order Growth →
SECTION 400 · FIELD REPORTS
FORM-400
File No. RGP-0241 · Pflugerville, TX
“Sent the form Tuesday morning between jobs. By Thursday lunch my website was up. First booked call came in the next week. I haven't logged into the site once.”
— Marco H., owner, Rio Grande Plumbing
Performance Specs
Unit: TWS-100 · Foundation
Build start: 07:42 CT · Tue
Live preview: 11:18 CT · Thu
Pages built: 11 · Photos: 11 (4 restored)
SECTION 500 · OPERATING QUESTIONS / FAQ
FORM-500
Q.501 What if I already have a website?
Fine. We rebuild it. The existing site stays live until you approve the new preview. We migrate the domain on a date you choose. You don't touch anything. No downtime. No awkward call to whoever built the original.
Q.502 Do I have to take a call?
No. The entire arrangement runs in email. We have built and shipped websites for shops we have never spoken to once. If you want a call, you can request one — but the default is asynchronous, because that is what works for someone running a truck.
Q.503 What if I hate the preview?
Reply with what's wrong. We rebuild. There is no cap on revisions and no “design rounds” countdown. If after all that you still hate it, you pay nothing. We delete the build. We part ways cleanly.
Q.504 Is this AI-generated?
Copy is written and reviewed by humans against your trade's specific vocabulary. Layout is hand-tuned. There are no template-swap tells. If your customer can spot the site was built by a stranger, we did the job wrong.
Q.505 Who owns the website?
You do. The domain stays in your name. The content stays yours. If you cancel, we export the entire site as a static archive and hand it over to whoever you want it handed to. No hostage software. No platform lock-in.
Q.506 Which trades do you build for?
Plumbing, HVAC, electrical, roofing, foundation, pool service, pest control, landscaping, tree work, handyman, locksmiths, garage doors. If you fix something that lives on someone's property, we will build for it.