An Almanac · Spring & Summer 2026

Torch & Co.

A small shop that builds websites for tradesmen.

Established 2026, in Austin · 72-hour turnaround & honest pricing · hello@torchsites.com
A Note to the Owner-Operator —

We build the website
your shop deserves, in three days,
and you never lift a finger.

Plumbers, electricians, roofers, HVAC techs, foundation crews, landscapers — every shop deserves a real website. Most don't have one. Send us a short form, and three days later a finished site lands in your inbox. Keep it for $199 a month, or send it back. First month is on us.

— Torch & Co., from Austin, Texas
On the trouble with most trade websites.

It is a quiet truth in this country that the websites belonging to the people who fix our houses are, almost without exception, not very good. They take eight seconds to load. They sit on page four of Google when a neighbor goes looking for a leaky pipe. They were built once, by somebody's nephew, in a single afternoon four years ago, and have not been touched since. The contact form, if it works at all, sends emails to an address belonging to a man who left the trade in 2019.

Meanwhile, the shop keeps running. The truck goes out every morning. Calls come in the old ways — by reputation, by yard sign, by the same six customers who have used the same plumber for fifteen years. A new website is on the list of things to do, but somewhere far below "fix the water heater on Tuesday."

Torch is a small shop that has spent a year solving this. We build full, hand-tuned websites for trade businesses, on a flat monthly fee, in three days, without ever asking the owner to sit through a single meeting. We do this because we believe a good trade shop should not lose work to a slick stranger from out of town with a faster website. That is all.

— From the editors, with sincerity

The Working Calendar

How a website gets built at Torch.

Monday · the form

You tell us about the shop.

A short intake form. Business name, what you do, the towns you serve. About four minutes. Phone optional.

— roughly four minutes —
Tuesday — Wednesday · the build

We write & build it.

Real copy, in your trade's words. Layout tuned for your service area. Photos sourced or restored. Forms wired, mobile checked.

— we do the work, not you —
Thursday · the preview

We email you the finished site.

A live URL in your inbox. Open it from the truck, the kitchen, wherever. Reply with anything you want changed — we'll have it fixed before supper.

— before Thursday's done —
The next week · the keep

Keep it, or hand it back.

Like it? We move your domain over, the first month is free. Don't like it? We part on good terms — no charge, no chase, no awkwardness.

— honest is the only way —
A Letter from a Shop

From Marco, who runs Rio Grande Plumbing.

Pflugerville · TX

“It was up by Thursday lunch.”

Filed: Tuesday morning · Site live: Thursday, 11:18 a.m.
I sent the form Tuesday morning, between jobs. By Thursday lunch the website was up. Real pages for every town we cover. Real photos of my truck. A click-to-call button right at the top, like they suggested. First booked call came in the next week, off a search for water heater repair in Round Rock. I haven't logged into the website once. Couldn't tell you the password if you asked.”
— Marco H., ownerRio Grande Plumbing · Pflugerville
51 hours
Form to live preview
9 calls
In the first 14 days
3 jobs
Booked off the new site
The Card

Two plans, both plainly priced.

For most shops

Foundation

The website that gets the phone ringing.
$199per month, flat
  • 5 to 8 page site, built around your trade
  • Mobile-first layout, fast on a 4G signal
  • Service-area page for every town you cover
  • Reviews block, click-to-call, click-to-text
  • Hosting, SSL, and domain handling — all included
  • Edits by email, no caps, same-day reply
Choose Foundation  →

— First month on the house if you sign within 7 days of preview. —

Questions & Plain Answers

The kind of questions good shop owners ask first.

What if I already have a website?

Fine. We rebuild it. The old one stays live until you approve the new preview. We move the domain on a date you pick, and you don't touch a thing — no downtime, no scramble, no awkward call to the person who built it the first time.

Do I have to take a call?

No. The whole thing runs in email. We have built finished sites for shops we've never spoken to once. If you want a call, you can ask — but the default is async, because that's what actually works for someone who runs a truck.

What if the preview is wrong?

Reply with what's off. We rebuild. There's no “round 2” cap and no revision countdown. If after all that you still don't like it, you don't pay a cent. We delete the build, send a clean goodbye, and that's it.

Is this AI-generated?

Copy is written by us, reviewed against your trade's vocabulary. Layout is hand-tuned. There are no template-swap tells. If a customer can spot it was built by a stranger, we did the job wrong.

Who actually owns the site?

You do. The domain stays in your name. The content stays yours. If you cancel, we export the whole thing as a static archive and hand it over. No hostage software, no platform you can't leave.

What trades do you build for?

Plumbing, HVAC, electrical, roofing, foundation, pool service, pest control, landscaping, tree work, handyman, locksmiths, garage doors. If you fix something on someone's property, we'll build for it.

Send the form.
We'll have your website by Thursday.

— Torch & Co., spring 2026

One short form. No call. A finished preview, on a working URL, in your inbox in three days. First month on the house if you sign within seven days. After that, $199 a month, flat. Cancel anytime, by email.

hello@torchsites.com  →