01 / Above the fold
What you fix, where you work, how to call.
No mystery headline, no brochure maze. The first screen tells visitors they are in the right place.
Trade websites / Built async / Preview first
We build the website that wins you calls.
Torch builds custom websites for plumbers, HVAC teams, electricians, roofers, landscapers, and other local operators. Done in days. No calls. No kickoff meetings. You get a finished preview, then decide.
First month free when you keep your preview within 7 days. Plans start at $199/mo.
Preview packet
Service pages, call paths, local proof, and launch copy assembled before the first meeting that never happens.
Input
Business info, service list, service area, photos if you have them.
Output
A real website preview with phone-first pages and owner-ready copy.
Decision
Keep it on Foundation or Growth. Cancel anytime.
What we do / how it works
A full agency process compressed into a finished preview.
Torch is for owner-operators who need the web handled, not discussed. We turn the public facts about your business into a custom site built to earn trust and make the next call obvious.
Stage
Torch handles
You do
01 / Gather
Services, locations, phone CTA, existing reviews, photos, and the jobs you most want.
Reply by email when we need a missing detail.
02 / Build
Custom pages, copy, visual structure, mobile layout, contact paths, and launch-ready polish.
No kickoff call. No design homework.
03 / Preview
We email a working preview you can inspect on desktop and phone.
Keep it, ask for light cleanup, or pass.
04 / Run
Hosting, edits, upkeep, and the monthly site work included in your plan.
Cancel anytime.
Custom site
Async email
Phone-first mobile
Preview before payment
torch.preview({ business_type: "trade operator", primary_goal: "more qualified calls", pages: [ "home", "services", "service-area", "contact" ], meetings_required: 0, delivery_window: "days, not weeks", decision: "keep after preview" })
Example site architecture
Built for businesses where the phone is the product.
A trade website does not need theatre. It needs a clear promise, fast mobile pages, service coverage, proof points, and a contact path that works when a homeowner is already stressed.
02 / Service depth
Pages for the jobs people actually search.
Repair, install, emergency, maintenance, replacement, inspection, and the local language of your trade.
03 / Trust blocks
Proof slots where a buyer expects them.
Licensing notes, review excerpts, project photos, response times, guarantees, and practical FAQs.
04 / Conversion path
Calls, forms, and email without dead ends.
Every page has a next action, especially on mobile, where most urgent local searches start.
Preview module / HVAC example
Emergency AC repair page
Hero
Same-day AC repair, service area, direct call button.
Body
Symptoms, repair process, equipment notes, maintenance upsell.
Close
FAQ, dispatch expectations, phone and short request form.
0
Kickoff calls
7
Day preview window
2
Simple plans
Pricing
Keep the preview only when it feels worth keeping.
We send the preview first. If it is the website you want running for your business, pick a plan. Your first month is free when you sign within 7 days.
Foundation
For a clean site that gets the call path right.
$199 /mo
Best for operators replacing a thin, broken, or missing website.
01Custom website built from your business info
02Core service, location, and contact pages
03Hosting, upkeep, and practical copy edits
04Email support, fully async
Growth
For a site that keeps expanding around profitable jobs.
$349 /mo
Best when you want more service pages, more local coverage, and steady improvements.
01Everything in Foundation
02Additional service-area and high-value job pages
03Monthly content and conversion improvements
04Priority async support for edits and launches
First month free: keep your preview within 7 days and your first paid month is on us. Both plans are month-to-month and cancel anytime.
FAQ
No mystery process, no meeting treadmill.
Do I need to get on a call?
No. Torch is intentionally async. We work from your public business info, your emails, and anything useful you send over. If a detail is missing, we ask by email.
Is it a template?
No. The structure is proven, but the site is written and assembled around your services, service area, proof points, and preferred jobs.
What happens after the preview?
You inspect the site. If you want to keep it, choose Foundation or Growth. If you sign within 7 days, your first month is free.
Can I cancel?
Yes. Plans are month-to-month. Torch is built to be useful enough to keep, not difficult to leave.
Who is this for?
Independent trade businesses with roughly 1-20 employees: plumbers, HVAC companies, electricians, landscapers, roofers, and similar local service teams.
Ready when your current site is not
Send the business name. We will turn it into a website preview.
Start with a short email. We will reply with the details we need and build from there.